Most of what defines you online isn’t actually yours.
We’re at the mercy of someone else’s policy changes and platform decisions.
Your career runs through anemail address you don’t own. Thehandle your brand is known by belongs to someone else’s network. Youronline identity is, by default, someone else’s property.
A domain is the first genuine act of digital sovereignty.
The internet has shifted, from AI to crypto, and now the namespace demands more. The incumbents operating it have largely remained in inertia.
Link Freedom Group is building a best-in-class, vertically integrated domain name authority.
In 2026, we started with the largest proposed set of gTLDs in the new ICANN round to develop the new infrastructure layer of the internet.
Proposed gTLDs in the ICANN round, 2026.
You should be building your own name, not advertising someone else's.
Hold your piece of the internet the way you hold anything that matters. No asterisk.
The agentic web needs a namespace built for it from the ground up, not retrofitted.
Digital presence built on platforms* is borrowed, not owned.**
Actually, yours.
Built by people who know this space.
Decades of combined experience across domain infrastructure, fintech, digital assets, premium asset markets, and platform growth.
Yoni Belousov
Founder
A pioneering entrepreneur and one of the domain industry's most influential investors, Yoni has spent two decades building and managing a portfolio of 100,000+ domain names while challenging many of the sector's long-held conventions. His career spans premium domains, crypto, NFTs and real estate, with a track record of navigating high-stakes negotiations and complex legal matters. That same appetite for ambitious ideas and user empowerment led him to found Nova Registry, acquire and grow .link and create Link Freedom Group to build a new generation of internet infrastructure.
Chief Executive Officer
Vaughn brings deep expertise across the full domain stack, with senior leadership at Uniregistry and Minds + Machines before growing Nova Registry's .link TLD to 300,000+ registered domains across a global partner network. A recognized industry voice, he has spent over a decade at the frontier of registry operations, commercial strategy, and new gTLD development.
Chief Strategy & Growth Officer
Nearing 15 years in business development and partnerships spanning websites, domains, fintech and e-commerce, Yaara brings a rare combination of domain-specific deal experience and platform-scale execution to LFG. She was a driving force behind the Google Domains acquisition at Squarespace, one of the largest consolidations in domain registrar history, and built Squarespace's Domain & Website Reseller Program from the ground up.
Business Development
20+ years at the intersection of premium domains, digital assets, and commercial growth, including brokering the $15M sale of NFTs.com at GoDaddy, one of the largest domain transactions on record. His background spans $200M+ in transactions across domains, NFTs, and web3, with a sharp focus on AI-driven search and LLM discoverability.
Marketing & Communications
With marketing and communications experience spanning multiple countries and industries, Selene most recently led growth and communications at Solana Name Service, scaling the leading decentralized naming protocol on Solana from early stage through international growth. She leads brand, communications, and go-to-market strategy at LFG.
Advisor
Daniel has spent 15+ years at the sharp end of the premium domain market, rising from Senior Brokerage Consultant at DomainNameSales.com to VP of Sales at Uniregistry, where he spent seven years building and leading sales across the aftermarket. After a senior management role at GoDaddy, he founded Indefinite Ltd, an independent domain advisory firm. He brings deep transactional expertise, strong industry relationships, and a front-line understanding of how premium domains trade.